Seminar Content: What will be covered?
INTRODUCTION TO CHATGPT, MIDJOURNEY, AND MORE
- Understanding AI and Machine Learning
- Benefits of AI tools in marketing, communication, and sales
APPLICATION IN MARKETING, COMMUNICATION, AND SALES
- Which tools are suitable for specific tasks?
- From target audience analysis to strategy development with ChatGPT
- From idea to content production across all communication channels
- From product to sales: customer-centric and personalized sales content
PROMPTING: ACHIEVING IMPRESSIVE RESULTS
- What is prompting and how does it work?
- Creating effective prompts
- Best practices when interacting with AI tools
PRACTICAL APPLICATION: TEXT, IMAGE, VIDEO
- Text: Create, summarize, and format content for websites, social media, presentations, emails, mind maps, etc.
- Image: Design images for different communication purposes, simulate photoshoots, develop storyboards
- Data: Create tables, structure and consolidate figures
All use cases will be demonstrated, and with the help of our experienced team, you'll practice using the tools.
LEGAL TOPICS, OPPORTUNITIES, AND RISKS
- Data protection aspects when using ChatGPT
- Legal requirements for chatbots in marketing
- Opportunities and risks of using ChatGPT
SUMMARY AND OUTLOOK
- How participants can further develop their knowledge
- Future developments in the realm of ChatGPT
- Resources and support
